An Indie Touch – handcrafted clothing & designer wear online

Its winter again and we are sure you must be basking in the sun whenever you get a free time from your busy schedule. But there is nostalgia in the winter sun. Long hours of grandmoms slowly knitting a warm woollen sweater. With each thread making a loop with other, she loops a heart full of love in it as well. And we are sure that it still must be your dearest sweater after all the machine ones which are available in the market. Such is the love for handcrafted clothing.

India is a land of multitude culture and tradition and within the radius of 500 km the culture, food, and of course fashion. It is amazing to see, that within the country there is a diversification of fashion and clothing which could be due to the weather condition and culture of the society. We are blessed to be a country with such assortment of sartorial choices. So, for all the fashion faithful folks, Indian August has curated a range of handcrafted clothing online, to taste the heritage and tradition in an easy online portal.

Why handcrafted things are so important? It is very beautifully stated by J. Donald Walters- “When you buy something made by a person, there is something special there, and you do feel it, the consciousness with which a thing is made is often more important than the thing itself.” Owning a handmade item with a traditional technique will always remind you that there was someone behind the work that you are wearing. Someone who wants their techniques to be respected, valued, and preserved for years to come. Someone who wants to be seen as more than a stereotype and may possibly want more options beyond their current state, they just aren’t sure where to look. Buying handcrafted clothing will always remain a priority for the people who have an eye and passion for genuine products and love for craft and heritage. It is really hard in this competitive market to actually search for things which are genuine. But fear not folks! Indian August is there for all sorts of fashion help you need. Indian August brings to you 100% genuine handcrafted clothing and Indian designer wear which without any hassle you can buy online.

Sport a dazzling look while wearing Indian designer wear online from Indian August. Whether it is elegance, style, excellence or creativity, we will offer you all that you aspire for at a reasonable price because we care for your needs and wishes. Shop to your heart’s desire only at Indian August. Our handcrafted clothing collection will strike your heart and attract you to buy all of it at the absolutely unique piece.

Wear Chanderi Sarees For A Party Look

Chanderi, a customary traditional material dignified by its thin and light, texture and fine rich feel is manufactured by weaving in silk and golden zari in the traditional cotton yarn that consequences in the formation of the glistening texture. Besides, the material had taken its name from the small town Chanderi in Ashoknagar District of the state of Madhya Pradesh in India, where conventional weavers operate the art of manufacturing textured sarees and salwar kameez in silk and cotton decorated with thin zari work.

These days, young ladies prefer to wear Chanderi sarees. These saris have been an admired part of Indian fashion and culture as well as they have stayed strong even in the modern realm of Indian fashion. Chanderi sarees have been in the traditional Indian clothing culture but still, have a charm among modern Indian women. When it comes to getting that ethnically Indian festive look, Chanderi sarees without any doubt are the best. Women who want to embrace ethnic style in their truest sense, then chanderi sarees must be on your festive list. There are plenty of online shopping sites that provide you the best designs and colors in these. The most authentic chanderi sarees for you to own are mentioned below:

• There is a huge range of chanderi sarees online with glittered borders. These outfits are perfect for a traditional Puja ceremony can be worn with minimal jewelry as well.
• Embroidered chanderi sarees looks very classy for a wedding. But, choose bright colors such as pink, orange, beige, amber, pastel pink, etc. Accessorize them and look extraordinary.
• You can choose from a broad range of designer chanderi sarees for an exquisite Indian look. These outfits are perfect to be worn for a festival party like Diwali. Chanderi Saree when worn with good hairstyle and matching jewelry make women beautiful.

Chanderi material holds a vital place in the Indian handloom industry and this material was use to weave the 9-yard drapes. However, the fusion of traditional and current weaving techniques, Chanderi material is used by fashion designers to produce Indo-Western Dresses, tops, and tunics. Fashion designers have worked strictly with Chanderi weavers to design latest wardrobe essentials. The material has captivated lots of creative minds of the fashion industry with the fine texture, brightness, and fineness.

Chanderi material needs special care and dry clean Chanderi sarees to safeguard the sheer zari work, and dry in shade, avoid drying in direct sunlight. Click here for buy pure chanderi saree online India

Indian August Diwali Offer: Get Flat 30% Discount On Fabrics (Running Material)

Hey gorgeous girls and beautiful ladies, get a flat 30 % Diwali off on fabric (running material) at Indian August Online Store www.eindianaugust.com. The running material include Brocade, Mashru Silk, banarasi Silk, Tanchoi Silk, Block Printed Cotton and Cotton Silk. So, don’t miss the opportunity.

You can buy Ajrak Block Print Cotton Fabric and Banarasi Silk Fabric in various colors for multipurpose use. You can use these printed cotton cloth to make Kurtis, Salwar Kameez or any other needs as per your choice. The prices are for per meter of fabric. These fabrics are available in Whole Meters only, so you cannot buy 1/2 meter or 3/4 meter. So, add the number of Whole meters needed to the Cart to order.

The marketing manager of this store said, “ Indian August is a niche online store for all your fabric needs. The store offers a complete range of fabrics, which can be used in Sarees, Salwar Suits, Party Wears, Ethnic Wear and many more.” For more information click here.” https://www.eindianaugust.com/fabric/running-material

How to avail Flat 30% OFF On Fabric @ Indian August :

• Click on the fabric category
• Add any running material to the cart
• Fill/Update your shipping details carefully
• Make payment

About  Indian August

A 7500 sq ft lifestyle store, is situated in the heart of Sector 18, market block, Noida. The store is spread over four floors of exclusive range of modern-day lifestyle products reflect the current trends in fashion, interiors and art. The store showcases the best talent as well as exploring new aesthetics, blending traditions and the contemporary with sophistication. Indian August promises to provide platform for free expression of artists, crafts enthusiasts, designers and revivalists who integrate Indian handcrafted traditions to reflect a contemporary vocabulary. Our prime aim to build a symbiotic relationship between the artisans and the urban market.

Original Post: https://goo.gl/pyFVbg/diwali-sale-flat-30-off-fabrrics

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WANDER IN OMBRÉ THIS MONSOON

Monsoon is the onset of revelries as it comes conquering the sultry and stifling summers. Though on one end there is joy and merriment, on the other there is gloom and melancholy.  And of course, the muddling wardrobe crisis! But it’s only your wardrobe that can actually help you fight these monsoon blues.

Indian August has come to your rescue with its new collection, The Cold Pigment which brings to you ombré dyed cotton tops, tunics, palazzos, stoles and much more; all in soothing shades and soft contrasts.  The collection comes with a promise of uplifting your moods and looks, and you don’t have to worry about monsoon dampening your style anymore.  It’s ideal for a cloudy day at work or a windy evening with your friends.  Accented with pin tuck stitches, handmade buttons etc. these wardrobe wonders come with delicate detailing that is sure to appeal to the discerning eye.

  

Create a perfect look with these chic and breathable cotton tops that have been delicately detailed with buttons and pin tuck stitches. Pair them with pencil pants for a hectic day at office or your favourite washed denims for a laid back evening with friends.

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This Stylish fusion of a shirt and top guarantees comfort and compliments! Ombré dyed in indigo and adorned with button details, it sings freshness and delicacy.

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These refreshingly hued stoles are your answers to ALL fashion quandaries! They are the best way to make your own fashion statements and diverge yourself from the band wagon, and are definitely monsoon must-haves.

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The ultimate ease wear, these ombré dyed palazzos from Indian August are great head start to revamp your style quotient; without having to compromise on comfort. These Elasticated and tie-up waist palazzos are season highlights.

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Accentuate your entire look with this coral-ivory ombré dyed kurta. In beautiful and refreshing contrasts, this kalidaar kurta adds a whiff of freshness to the monsoon wardrobe.

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Refreshing mint-green and tantalizing coral!

Lend a sense of bloom and ease to your wardrobe with these subtle cotton tops in colours you cannot say no to.

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Gorgeous ombré dyed cotton tunics are must-adds to your wardrobe. Delicate pin tuck details on these tunics are vitalizing.

Just a look at this collection sends calm waves of serenity; imagine how it would feel to adorn them?

Definitely the best way of greeting monsoons this year 🙂

GO GREEN! GO ORGANIC!

“The mind was a blank space as an exhausted and fatigued body tried, barely, to crawl across the barren land. The sun scorched relentlessly on the naked body, draining out even the slightest ounce of grit. Slowly the walls started closing in, the sight of the desolate land also vanished. The only sensation was of the heavy drags of air which felt like infinite stabs of dagger to the parched throat. Now in no time the end would come greeting, it was only a matter of few more moments. Ah! Pang of hunger in the eleventh hour! Wasn’t it hunger from where it had all started?”

Man’s hunger to commercialize every infinitesimal thing in sight, man’s hunger to industrialize without a second thought, man’s hunger to urbanize the impossible! Man’s hunger to control and rule with voracity. This insatiable appetite of man is steadily binging away on the environment, well-being and everything worthy. And it won’t be long before severe repercussions will have to be faced.

Killing animals, disrupting the ecological processes and going anti-nature to produce something that hugs the body throughout our lives; CLOTHES! In this instant race called life we have overlooked the importance of clothing, covering it with a veil of superficiality and outlandishness. The kind of clothes one wears has a major impact on physical and mental health and well-being; which seems to be a forgotten fact.

Ask your neck wrapped in a fancy synthetic scarf or those legs cramped in the skinny chinos about how they feel in this 45° Delhi heat. If they could, they would only lament. Fabrics, weather conditions and skin type together decide the apt clothing for a person.  The body functions are altered critically when one wears synthetic clothes which are a rage these days. So it’s not only the environment they risk but also your health.

What is the solution? Go Organic! Go Green!

This is not a special idea, organic farming was the way it was ALWAYS done except for a last few decades where man’s greed and commercial interests altered nature’s ways. So from then to now, we have come FULL CIRCLE – back to basic organic clothes that let the body breathe.

Conventional fibers and synthetic fibers pose health risks to people working on them and also to those wearing them. Tests on conventional clothing have revealed traces of pesticides, insecticides, fire retardants, formaldehyde and toxic dyestuffs. These residues can be inhaled or absorbed through the skin.  These chemical treatments may lead to weak immune systems, allergies ranging from skin to respiratory, reproductive disorders, birth defects etc.

Keeping these hazards in minds many brands have taken the initiative of turning ‘Green’. Indian August has taken the green step by collaborating with brands and designers who produce ‘green’ clothes such as those made of organic linen, cotton, ahimsa silk etc.

Basically harmful chemicals are restricted and prohibited in organic textile production and processing hence, final products don’t contain allergenic, carcinogenic or toxic chemical residues. Organic fibers are grown without the use of harmful pesticides or genetically modified organisms so as to promote a healthier environment and better clothing experience.

People are slowly realizing the benefits of organic clothing, but a mass realization needs to strike in order to bring about the required revolution.

“Under the shade of lush green trees whose branches swayed to the rhythmic breeze, the body felt an immense sense of peace and tranquility. Sipping away nature’s fresh nectar, the mind wandered serenely. There was only GREED TO GO GREEN.”